About Us

We are a family-owned and operated company. Our management team is experienced and ready to help you with the cool accessories you want for your Jeep. We love the outdoors and we love East Tennessee.  Our professional experience is vast.    Ronnie has spent more than 30 years in sales, marketing, management, and coaching.  Gerald has over 39 years experience in the healthcare profession concentrating in pharmaceutical sales and as a pharmacist.  Julie has over 29 years experience in the business world of accounting and finance.  Mitzi started in the insurance industry, but has spent the last 14 years with the non-profit Virginia Hunters for the Hungry program. 

Our Jeep family currently includes a 1977 CJ5, a 2001 Wrangler Sport TJ, a 2006 Wrangler Rubicon TJL,  2016 Wrangler Sport JKU, a 2016 Cherokee Sport, and a 2017 Grand Cherokee Trailhawk Edition.  Of course, we also have Mary Jane, our 1954 M38A1 that resides at the store and is always ready for a photo opportunity.